SipSource

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The SipSource Difference

WSWA’s SipSource is the ONLY reliable source for wine and spirits trends and share based on aggregated distributor depletion data. Representing more than 60% of wholesale products by volume from distributors in all 50 states, SipSource data is never shared with or sold to other data providers. WSWA’s SipSource relies on primary source, verified data directly from America’s family-owned wine and spirits wholesalers. The SipSource data set is built from single products sold from wine and spirits wholesalers to individual retail locations and includes hundreds of thousands of outlets. Get unrivaled channel segmentation and insights covering the largest number of products and retail outlets of any industry data set ever compiled.

Subscribers get exclusive access to comprehensive channel and sub-channel reporting including trends in on-premise restaurants, bars, and nightclubs. WSWA’s SipSource also reports trends by product segment, price tier, U.S. Census divisions in a variety of states, wine regions, varietals, product size and type.

 

FEATURING DATA FROM

 

Account Share & Trends

Chain, independent, national
and regional account
share and trends.

 

On- & Off-Premise

On- and off-premise
channels share and trends.
 

 

12-Month Rolling Data

Spirits and wine classes rolling
12-month share and trends.
 

 

Weighted Data by State

Weighted Nielsen/depletion
trends by state.

Sentiment Survey

Industry Leaders Sentiment
Survey insights.

Integrated Data Sources

Integrated data from Nielsen
and other sources.

 

TRACK DATA TRENDS BY:

Product Type

Domestic/Import

On- vs. Off-Premise

Product Class

Package Size

New! Region

Product Segment

Country of Origin

New! Sub-Region

Price Tier

Package Type

New! Appellation

SipSource By The Numbers

60%

OF WHOLESALE PRODUCTS BY VOLUME

144K+

WINE & SPIRITS PRODUCTS

330K+

ON- AND OFF-PREMISE RETAIL OUTLETS

Choose Your Level of Business Intelligence

SILVER
GOLD
PLATINUM
Quarterly Reports
On
On
On
Monthly Newsletter
On
On
On
Exclusive Subscriber Sessions
On
On
On
Online iDig Access (wine OR spirits)
Off
On
On
Online iDig Access (wine and spirits)
Off
Off
On
News

WSWA's Sipsource:
In the News

View All

Feb 21, 2024

WSWA’s SipSource Report Tracks 2023 Year-End Losses for Both Wine and Spirits

“Last year ‘reset the base,’ any noise in the data from past disruptions is no longer relevant, and growth is anything but certain.”

Read More

SipSource

Feb 01, 2024

SipSource Market Experts Provide Cases for Using SipSource Data

Leveraging strategic data to help you make critical business decisions.

Read More

Dirk Van Renesse

“There is no better predictor of what the actual sales trends are in volume for wine and spirits in the market than SipSource.”

Dirk Van Renesse, Republic National Distributing Company
Brad Vassar

“Prior to the creation of SipSource, we lacked a fully comprehensive view of the business. We made assumptions based on our own business and what various channels could be growing What excites me most about SipSource is the ability to have an accurate read on what is happening in the on-premise channel and remove any guesswork.”

Brad Vassar, Southern Glazer’s Wine & Spirits
Danny Wirtz

“The breadth of wholesalers participating in SipSource provides accurate distributor depletion data and never before seen insights into the wine and spirits industry. SipSource has a very distinct advantage over other industry reports that will become a tool many will ask, ‘how did I run my business without it?’”

Danny Wirtz, Breakthru Beverage Group
Webinars

WSWA SipSource Virtual Programming

2023 Holiday Trends & 2024 Drinks Preview
WSWA PRESENTS, SIPSOURCE
WSWA's SipSource Presents: 2023 Holiday Trends & 2024 Drinks Preview
2023 Holiday Trends & 2024 Drinks Preview
WSWA PRESENTS, SIPSOURCE
WSWA's SipSource Presents: 2023 Holiday Trends & 2024 Drinks Preview
Webinar Title Card
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2022 Holiday Trends & 2023 Drinks Preview
Webinar Title Card
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2022 Holiday Trends & 2023 Drinks Preview
2 years of covid webinar
WSWA PRESENTS, SIPSOURCE
Have Two Years of COVID Permanently Changed the Alcohol Industry?
2 years of covid webinar
WSWA PRESENTS, SIPSOURCE
Have Two Years of COVID Permanently Changed the Alcohol Industry?
2021 Holiday Trends & 2022 Drinks Preview
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2021 Holiday Trends & 2022 Drinks Preview
2021 Holiday Trends & 2022 Drinks Preview
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2021 Holiday Trends & 2022 Drinks Preview
Holiday Trends Webinar
WSWA PRESENTS, SIPSOURCE
2020 Alcohol Trends and Holiday Preview

Make Your Next Best Business Decision!

You either know or you don’t! Your business team has an immediate need for a better understanding of industry data and how to make decisions based on it.

The time to dive deeper and look at how data analytics has evolved, from accuracy to market coverage, is a fundamental part of the wine and spirits industry.

SipSource data has evolved into a leading, incomparable source for wine and spirits data that is now a component and integral part of every competitive wine and spirits business across the country -- in every tier.

You’ve hired the right people and built the best team, and now you need the data to set them up for success! Schedule a demo to learn how SipSource can equip your organization with wholesaler depletion data (the most accurate) as well as provide literacy resources and real-time analysis that is a proven and more effective method for focusing on growth opportunities, comprehending depletion rates, improving business strategies, building e-commerce capabilities, and ultimately accomplishing your goals on time and within budget.

Without SipSource data, you’re “flying blind” in the most dynamic wine and spirits industry the world has ever seen. Investing in SipSource helps you actuate a targeted approach to marketing and sales campaigns, on- and off-premise strategies, category and channel management, and gives a competitive comparison unlike anything else you’ve previously used. 

Schedule a Demo Today!

Full Name

Methodology and Metrics

Data Process: Data containing each participant’s proprietary naming, numbering, and classification of products and outlets is sent to VIP. VIP transforms those disparate data sets into a harmonized aggregation of U.S. wine and spirits industry volume. The resulting data is standardized by retail outlet attributes (premise type, class of trade, chain/independent, etc.) and product attributes (category, class, segment, etc.). Data is verified and validated on an ongoing basis.

 

SipSource Data Process

 

Metrics & Statistics: SipSource data is reported in 9L case equivalent depletion volume growth and share from over 144K wine and spirits products and over 330K on- and off-premise accounts. Share and trend change is also available. SipSource uses these primary metrics to measure and trend data (rolling 12-months).

 

 

Growth


(Current 12 months volume) - (Prior 12 months volume)  x100
(Prior 12 months volume)

 

Trend


(Current month 12 Growth) - (Previous month 12 months Growth)


Share


12 months volume of item in row  x100
12 months volume of section total          


Share Change


(Current year 12 months share) - (Prior year 12 months share)