WSWA’s SipSource is the ONLY reliable source for wine and spirits trends and share based on aggregated distributor depletion data. Representing more than 60% of wholesale products by volume from distributors in all 50 states, SipSource data is never shared with or sold to other data providers. WSWA’s SipSource relies on primary source, verified data directly from America’s family-owned wine and spirits wholesalers. The SipSource data set is built from single products sold from wine and spirits wholesalers to individual retail locations and includes hundreds of thousands of outlets. Get unrivaled channel segmentation and insights covering the largest number of products and retail outlets of any industry data set ever compiled.

Subscribers get exclusive access to comprehensive channel and sub-channel reporting including trends in on-premise restaurants, bars, and nightclubs. WSWA’s SipSource also reports trends by product segment, price tier, U.S. Census divisions in a variety of states, wine regions, varietals, product size and type.

FEATURING DATA FROM

Chain, independent, national and regional account share and trends.	On- and off-premise channels share and trends.	Spirits and wine classes rolling 12-month share and trends.
Weighted Nielsen/depletion trends by state.	Industry Leaders Sentiment Survey insights.	Integrated data from Nielsen and other sources.

Data Process: Data containing each participant’s proprietary naming, numbering, and classification of products and outlets is sent to VIP. VIP transforms those disparate data sets into a harmonized aggregation of U.S. wine and spirits industry volume. The resulting data is standardized by retail outlet attributes (premise type, class of trade, chain/independent, etc.) and product attributes (category, class, segment, etc.). Data is verified and validated on an ongoing basis.

Metrics & Statistics: SipSource data is reported in 9L case equivalent depletion volume growth and share from over 144K wine and spirits products and over 330K on- and off-premise accounts. Share and trend change is also available. SipSource uses these primary metrics to measure and trend data (rolling 12-months).