SipSource

Sipsource logo

The SipSource Difference

WSWA’s SipSource is the ONLY source for wine and spirits trends and share based on aggregated distributor depletion data. Our set is built from single products sold from America’s wine and spirits wholesalers to individual retail locations and includes hundreds of thousands of outlets. Get unrivaled channel segmentation and insights covering the largest number of products and retail outlets of any industry data set ever compiled.

Subscribers get exclusive access to comprehensive channel and sub-channel reporting including trends in on-premise restaurants, bars, and nightclubs. WSWA’s SipSource also reports trends by product segment, price tier, U.S. Census divisions in a variety of states, wine regions, varietals, product size and type.

TRACK DATA TRENDS BY:

Product Type

Domestic/Import

On- vs. Off-Premise

Product Class

Package Size

New! Region

Product Segment

Country of Origin

New! Sub-Region

Price Tier

Package Type

New! Appellation

SipSource By The Numbers

60%

OF WHOLESALE PRODUCTS BY VOLUME

144K+

WINE & SPIRITS PRODUCTS

330K+

ON- AND OFF-PREMISE RETAIL OUTLETS

Choose Your Level of Business Intelligence

SILVER
GOLD
PLATINUM
Quarterly Reports
On
On
On
Monthly Newsletter
On
On
On
Exclusive Subscriber Sessions
On
On
On
Online iDig Access (wine OR spirits)
Off
On
On
Online iDig Access (wine and spirits)
Off
Off
On

WSWA's Sipsource:
In the News

View All

Aug 23, 2023

WSWA’s SipSource Releases 2023 Q2 Mid-Year Report

SipSource analysts predict a better next six months after a less than stellar first half of the year.

Report features video analysis into mid-year wine and spirits trends.

Read More

WSWA's SipSource
Dirk Van Renesse

“There is no better predictor of what the actual sales trends are in volume for wine and spirits in the market than SipSource.”

Dirk Van Renesse, Republic National Distributing Company
Brad Vassar

“Prior to the creation of SipSource, we lacked a fully comprehensive view of the business. We made assumptions based on our own business and what various channels could be growing What excites me most about SipSource is the ability to have an accurate read on what is happening in the on-premise channel and remove any guesswork.”

Brad Vassar, Southern Glazer’s Wine & Spirits
Danny Wirtz

“The breadth of wholesalers participating in SipSource provides accurate distributor depletion data and never before seen insights into the wine and spirits industry. SipSource has a very distinct advantage over other industry reports that will become a tool many will ask, ‘how did I run my business without it?’”

Danny Wirtz, Breakthru Beverage Group

WSWA SipSource Virtual Programming

Webinar Title Card
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2022 Holiday Trends & 2023 Drinks Preview
2 years of covid webinar
WSWA PRESENTS, SIPSOURCE
Have Two Years of COVID Permanently Changed the Alcohol Industry?
2021 Holiday Trends & 2022 Drinks Preview
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2021 Holiday Trends & 2022 Drinks Preview
Holiday Trends Webinar
WSWA PRESENTS, SIPSOURCE
2020 Alcohol Trends and Holiday Preview
WSWA's SipSource

Make Your Next Best Business Decision!

You either know or you don’t! Your business team has an immediate need for a better understanding of industry data and how to make decisions based on it.

 

The time to dive deeper and look at how data analytics has evolved, from accuracy to market coverage, is a fundamental part of the wine and spirits industry.

 

SipSource data has evolved into a leading, incomparable source for wine and spirits data that is now a component and integral part of every competitive wine and spirits business across the country -- in every tier.

 

You’ve hired the right people and built the best team, and now you need the data to set them up for success! Schedule a demo to learn how SipSource can equip your organization with wholesaler depletion data (the most accurate) as well as provide literacy resources and real-time analysis that is a proven and more effective method for focusing on growth opportunities, comprehending depletion rates, improving business strategies, building e-commerce capabilities, and ultimately accomplishing your goals on time and within budget.

 

Without SipSource data, you’re “flying blind” in the most dynamic wine and spirits industry the world has ever seen. Investing in SipSource helps you actuate a targeted approach to marketing and sales campaigns, on- and off-premise strategies, category and channel management, and gives a competitive comparison unlike anything else you’ve previously used. 

Sipsource logo