SipSource

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WSWA's SipSource: The Most Trusted Source for Wine & Spirits Trends

SipSource is the only trusted provider of accurate wine and spirits market insights based on aggregated distributor depletion data. With data representing over 60% of wholesale products by volume across all 50 states and covering more than 150,000 product SKUs from over 450,000 outlets, SipSource delivers unparalleled visibility into the industry. All data comes directly from Wine & Spirits Wholesalers of America (WSWA) family-owned wine and spirits distribution companies and is never shared or sold to third-party providers.

 

Built from detailed, single-product transactions between wholesalers and retailers, SipSource offers verified, primary-source data that provides both reliable historical trends and forward-looking forecasting capabilities.

 

Exclusive Insights for Subscribers

 Subscribers gain access to comprehensive reports, including channel and sub-channel trends for on-premise venues like restaurants, bars, and nightclubs. SipSource also breaks down data by product segment, price tier, U.S. Census divisions, wine regions, varietals, and more, giving users unrivaled market segmentation and insights.

 

Industry-Leading Forecasting

Powered by advanced machine learning, SipSource Forecasting models incorporate distributor depletions and key macroeconomic indicators such as inflation, unemployment, and consumer confidence. Each model is rigorously tested for accuracy, with Mean Absolute Percentage Error (MAPE) consistently between 1-5%—an industry benchmark for precision.

 

FEATURING DATA FROM

 

Account Share & Trends

Chain, independent, national
and regional account
share and trends.

 

On- & Off-Premise

On- and off-premise
channels share and trends.
 

 

12-Month Rolling Data

Spirits and wine classes rolling
12-month share and trends.
 

 

Weighted Data by State

Weighted Nielsen/depletion
trends by state.

Sentiment Survey

Industry Leaders Sentiment
Survey insights.

Integrated Data Sources

Integrated data from Nielsen
and other sources.

 

TRACK DATA TRENDS BY:

Product Type

Domestic/Import

On- vs. Off-Premise

Product Class

Package Size

New! Region

Product Segment

Country of Origin

New! Sub-Region

Price Tier

Package Type

New! Appellation

SipSource By The Numbers

70%

OF WHOLESALE PRODUCTS BY VOLUME

225K+

WINE & SPIRITS PRODUCTS

450K+

ON- AND OFF-PREMISE RETAIL OUTLETS

Choose Your Level of Business Intelligence

SILVER
GOLD
PLATINUM
Quarterly Reports
On
On
On
Monthly Newsletter
On
On
On
Exclusive Subscriber Sessions
On
On
On
Online iDig Access (wine OR spirits)
Off
On
On
Online iDig Access (wine and spirits)
Off
Off
On

WSWA's Sipsource:
In the News

View All

Oct 09, 2024

WSWA’s SipSource: Wine and Spirits Sales Decline Continues

12 Months Through August: Wine Down -8.0%, Spirits -3.9%

Read More

Aug 08, 2024

WSWA’s SipSource Releases Q2 2024 Report, U.S. Wine and Spirits Marketplace Analysis

Consumers Impacted by Rising Costs; SipSource Subscribers “Not Surprised” by Market Conditions and Major Spirits Companies’ Earnings Reports

Read More

SipSource Logo
Dirk Van Renesse

“There is no better predictor of what the actual sales trends are in volume for wine and spirits in the market than SipSource.”

Dirk Van Renesse, Republic National Distributing Company
Brad Vassar

“Prior to the creation of SipSource, we lacked a fully comprehensive view of the business. We made assumptions based on our own business and what various channels could be growing What excites me most about SipSource is the ability to have an accurate read on what is happening in the on-premise channel and remove any guesswork.”

Brad Vassar, Southern Glazer’s Wine & Spirits
Danny Wirtz

“The breadth of wholesalers participating in SipSource provides accurate distributor depletion data and never before seen insights into the wine and spirits industry. SipSource has a very distinct advantage over other industry reports that will become a tool many will ask, ‘how did I run my business without it?’”

Danny Wirtz, Breakthru Beverage Group

WSWA SipSource Virtual Programming

2023 Holiday Trends & 2024 Drinks Preview
WSWA PRESENTS, SIPSOURCE
WSWA's SipSource Presents: 2023 Holiday Trends & 2024 Drinks Preview
2023 Holiday Trends & 2024 Drinks Preview
WSWA PRESENTS, SIPSOURCE
WSWA's SipSource Presents: 2023 Holiday Trends & 2024 Drinks Preview
Webinar Title Card
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2022 Holiday Trends & 2023 Drinks Preview
Webinar Title Card
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2022 Holiday Trends & 2023 Drinks Preview
2 years of covid webinar
WSWA PRESENTS, SIPSOURCE
Have Two Years of COVID Permanently Changed the Alcohol Industry?
2 years of covid webinar
WSWA PRESENTS, SIPSOURCE
Have Two Years of COVID Permanently Changed the Alcohol Industry?
2021 Holiday Trends & 2022 Drinks Preview
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2021 Holiday Trends & 2022 Drinks Preview
2021 Holiday Trends & 2022 Drinks Preview
WSWA PRESENTS, SIPSOURCE
SipSource by WSWA Presents: 2021 Holiday Trends & 2022 Drinks Preview
Holiday Trends Webinar
WSWA PRESENTS, SIPSOURCE
2020 Alcohol Trends and Holiday Preview

Make Your Next Best Business Decision!

You either know or you don’t! Your business team has an immediate need for a better understanding of industry data and how to make decisions based on it.

The time to dive deeper and look at how data analytics has evolved, from accuracy to market coverage, is a fundamental part of the wine and spirits industry.

SipSource data has evolved into a leading, incomparable source for wine and spirits data that is now a component and integral part of every competitive wine and spirits business across the country -- in every tier.

You’ve hired the right people and built the best team, and now you need the data to set them up for success! Schedule a demo to learn how SipSource can equip your organization with wholesaler depletion data (the most accurate) as well as provide literacy resources and real-time analysis that is a proven and more effective method for focusing on growth opportunities, comprehending depletion rates, improving business strategies, building e-commerce capabilities, and ultimately accomplishing your goals on time and within budget.

Without SipSource data, you’re “flying blind” in the most dynamic wine and spirits industry the world has ever seen. Investing in SipSource helps you actuate a targeted approach to marketing and sales campaigns, on- and off-premise strategies, category and channel management, and gives a competitive comparison unlike anything else you’ve previously used. 

Schedule a Demo Today!

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Methodology and Metrics

Data Process: Data containing each participant’s proprietary naming, numbering, and classification of products and outlets is sent to VIP. VIP transforms those disparate data sets into a harmonized aggregation of U.S. wine and spirits industry volume. The resulting data is standardized by retail outlet attributes (premise type, class of trade, chain/independent, etc.) and product attributes (category, class, segment, etc.). Data is verified and validated on an ongoing basis.

 

SipSource Data Process

 

Metrics & Statistics: SipSource data is reported in 9L case equivalent depletion volume growth and share from over 144K wine and spirits products and over 330K on- and off-premise accounts. Share and trend change is also available. SipSource uses these primary metrics to measure and trend data (rolling 12-months).

 

 

Growth


(Current 12 months volume) - (Prior 12 months volume)  x100
(Prior 12 months volume)

 

Trend


(Current month 12 Growth) - (Previous month 12 months Growth)


Share


12 months volume of item in row  x100
12 months volume of section total          


Share Change


(Current year 12 months share) - (Prior year 12 months share)