WSWA’s SipSource is the ONLY reliable source for wine and spirits trends and share based on aggregated distributor depletion data. Representing more than 60% of wholesale products by volume from distributors in all 50 states, SipSource data is never shared with or sold to other data providers. WSWA’s SipSource relies on primary source, verified data directly from America’s family-owned wine and spirits wholesalers. The SipSource data set is built from single products sold from wine and spirits wholesalers to individual retail locations and includes hundreds of thousands of outlets. Get unrivaled channel segmentation and insights covering the largest number of products and retail outlets of any industry data set ever compiled.
Subscribers get exclusive access to comprehensive channel and sub-channel reporting including trends in on-premise restaurants, bars, and nightclubs. WSWA’s SipSource also reports trends by product segment, price tier, U.S. Census divisions in a variety of states, wine regions, varietals, product size and type.
FEATURING DATA FROM
Chain, independent, national
On- and off-premise
Spirits and wine classes rolling
Industry Leaders Sentiment
Integrated data from Nielsen