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2022 Holiday Trends & 2023 Drinks Preview

SipSource Analysts and industry veterans Danny Brager and Dale Stratton forecast what to expect this holiday season and preview trends that are emerging for 2022. They look at what's hot and what's not in wine and spirits this holiday season, they discuss what categories will lead the way during holiday celebrations and into 2023, and what SipSource CSI tells us about 2022 on- and off-premise trends. 

 

Access Craft brands also join for a series of mixologist-led holiday cocktail demos and recipes! 

Recorded on Wednesday, November 9. 

PANELISTS

Dale Stratton

Dale Stratton

Analyst

SipSource

Danny Brager

Danny Brager

Analyst 

SipSource

Holiday Cocktails

Brandywine Branch
Brandywine Branch Distillery
Koloa Rum
Kōloa Rum Co.
Mico Tequila
Mico Spirits
Rock town
Rock Town Distillery

WEBINAR RESOURCES:

 

  • 2022 Holiday Trends & 2023 Drinks Preview Slide Deck

  • The Latest SipSource CSI Press Release

  • View the Holiday Cocktail Recipe Cards: 

    • Brandywine Branch Distillers - Mellow Christmas

    • Kōloa Rum Co. - White Chocolate Peppermint Martini

    • Mico Spirits - Jalisco Holiday

    • Rock Town Distillery - Tootsie Roll Martini

KEY TAKEAWAYS:

 

  • Santa vs. The Grinch: Who's Version of the Holidays Will We Experience?

    • Santa (aka Danny Brager) believes it will be a strong holiday season for wine and spirits. Consumer's have not spent like they normally would the past few years but are ready to spend money on wine and spirits now. Santa also believes beverage alcohol is a reasonable and affordable gift to give during the holidays.

    • The Grinch (aka Dale Stratton) believes the wine and spirits industry will have a harder holiday season. He believes people are feeling the pains of inflation (food, gas, etc.) and rising interest rates, making them less likely to spend money on beverage alcohol.

  • In 2022, we saw much broader consumer spending options – including entertainment, sports, travel and out of country. But, business related travel/spending not fully back yet.

  • While overall inflation remains high, employment in the beverage alcohol industry remains solid.

  • RTDs continue to drive spirits growth and are expected to continue to grow in 2023.

  • Tequila has experienced a strong year to date growth for the segments over $25.00, followed by whiskey.

  • In 2022, vodka has seen as loss in share for the segments below $10.00 and between $10.00 and $16.00.

  • For wine, Prosecco has achieved sustained growth and the wine segments over $15.00 are showing strong growth.

  • The options available on the shelf will continue to reflect consumer trends (think health and wellness, sustainability, etc.).

CONTACTS:

  • Media Inquiries: Send follow-up questions to Michael Bilello at michael@wswa.org.

  • To learn more about SipSource, contact Nicole Anderson at nicole@wswa.org.

  • Interested in becoming a WSWA member? Contact Catherine McDaniel at catherine@wswa.org.

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