Unlock your FREE WSWA Access Distribution Playbook Get Started

https://www.wswa.org/access-distribution-playbook
Home

Main navigation

    • WSWA
    • Wholesalers
    • Three-Tier System
    • Leadership & Staff
    • Associate Members
    • Careers
    • Educational Foundation
    • WSWA Members
    • Federal Issues
    • State Issues
    • Legal & Regulatory
    • DTC: Know the Whole Story
    • Federal Cannabis Reform
    • Project 21
    • Access LIVE
    • Upcoming Events
    • Webinars
    • Access Craft
    • Scholarship Program
    • Associate Membership
    • Benefits of Membership
    • CLD
    • WLC
    • WSWA-PAC
    • Wholesaler Membership
    • Economic Impact
    • SLD
    • SipSource
  • News
Search Icon
Close Button
User Icon

Mobile Hamburger Dropdown

Close Mobile Menu

Main Navigation Mobile

    • WSWA
    • Wholesalers
    • Three-Tier System
    • Leadership & Staff
    • Associate Members
    • Careers
    • Educational Foundation
    • WSWA Members
    • Federal Issues
    • State Issues
    • Legal & Regulatory
    • DTC: Know the Whole Story
    • Federal Cannabis Reform
    • Project 21
    • Access LIVE
    • Upcoming Events
    • Webinars
    • Access Craft
    • Scholarship Program
    • Associate Membership
    • Benefits of Membership
    • CLD
    • WLC
    • WSWA-PAC
    • Wholesaler Membership
    • Economic Impact
    • SLD
    • SipSource
  • News

WSWA Logo

Search Icon
Close Button
User Icon
2023 Holiday Trends & 2024 Drinks Preview

SipSource Analysts and industry veterans Danny Brager and Dale Stratton forecast what to expect this holiday season and preview trends that are emerging from exclusively available 2023 wholesaler depletion data. Find out what’s hot and what's not in wine and spirits this holiday season as they discuss what categories will lead the way during holiday celebrations and into the new year. Don’t miss what SipSource’s Channel Shifting Index (CSI) tells us about 2023 on- and off-premise trends and what they could mean for your 2024 business planning.

Recorded on Thursday, October 19. 

PANELISTS

Dale Stratton

Dale Stratton

Analyst

SipSource

Danny Brager

Danny Brager

Analyst 

SipSource

WEBINAR RESOURCES:

 

  • 2023 Holiday Trends & 2024 Drinks Preview Slide Deck

  • View WSWA Access Craft Holiday Cocktail Recipe Cards: 

    • Inspiro Tequila - Spiced Honey Pear Spritz

    • Brandywine Branch Distillers - Mellow Christmas

    • Kōloa Rum Co. - White Chocolate Peppermint Martini

    • Mico Spirits - Jalisco Holiday

    • Rock Town Distillery - Tootsie Roll Martini

KEY TAKEAWAYS:

 

  • As Premiumization Wanes, Expect Growth in Unexpected Channels: “While consumers continue to trade up in certain segments, premiumization levels in several segments are waning as economic conditions continue to pressure consumer budgets. These market forces and others benefit some channels more than others, and we see that in terms of which channels consumers are gravitating to,” said Brager. “Convenience stores, especially C-store chains, value and discount retailers within the off-premise — as well as recreation and transportation channels within the on-premise — are a couple of ones trending more positively that we are keeping our eyes on.”

 

  • White Wine Poised to Continue to Outperform Red and Pink: Growth in Sauvignon Blanc, Pinot Grigio and White Blends, along with the continued popularity of Prosecco, is driving white wine to outperform red and pink wine substantially in both the on- and off-premise. Analysts point to today’s focus on wellness diets and preferred food pairings as consumer trends driving some of these purchasing behaviors.

 

  • The Bottom Line: While Brager and Stratton both predict wine and spirits category trends will improve relative to what we've seen the last few months, economic, geopolitical, and evolving consumer sentiments will continue to subdue growth rates. “It’s going to get better,” they say, “but the question is by how much?”

 

  •  WSWA’s SipSource Announces New 2024 Forecasting Capabilities: Existing industry forecasting solutions rely on partial data and black-box methodologies to arrive at suboptimal forecasts that drive major business decisions. To solve for this, SipSource and partners Kearney, VIP and NielsenIQ will introduce a new forecasting capability in January 2024. Preliminary forecasting will be available for select categories including Tequila, Brandy/Cognac, and American Whiskey at the beginning of the year, with more categories to come throughout the next 12 months.

CONTACTS:

  • Media Inquiries: Send follow-up questions to Michael Bilello at michael@wswa.org.

  • To learn more about SipSource, contact Eric Schmidt at eric.schmidt@wswa.org.

  • Interested in becoming a WSWA member? Contact Catherine McDaniel at catherine@wswa.org.

About

  • Leadership & Staff
  • WSWA Members
  • Access LIVE
  • Social Responsibility
  • Careers
  • Contact Us

Media Center

  • News and Events
  • Resources
  • WSWA Daily News Clips

Membership

  • Benefits of Membership
  • Wholesaler Membership
  • Associate Membership
  • Member Portal*

Wine & Spirits Wholesalers of America

805 15th St NW #1120
Washington, DC 20005

Email Info@wswa.org

Phone 202.371.9792

Fax 202.509.9830

© 2025 Wine & Spirits Wholesalers of America  |  Privacy Policy

Facebook LogoLinkedIn LogoYouTube Logo