Speakers:
Diana Eberlein, Chair and Founder of the Coalition for Adult Beverage Alternatives (CABA)
Dawson Hobbs, Executive Vice President, Government Affairs, WSWA
Diana will sit down with WSWA’s Dawson Hobbs for a deep dive assessment of the hemp industry. Named one of the Top 20 Most Influential Women in Cannabis, Diana has been at the center of the hemp industry and is sought-out expert in state houses and policy discussions around the country. Diana brings her unprecedented experience and knowledge to share the perspective of farmers, extractors, and the producer network. Bring your notebooks and questions for this essential discussion!
About Diana Eberlein:
Diana Eberlein is the Chair and Founder of the Coalition for Adult Beverage Alternatives (CABA) and Chief External Affairs Officer (CEAO) at Vertosa, the leading emulsion provider for the infused beverage industry. Widely recognized as one of the foremost voices shaping the future of THC beverages, Eberlein is at the forefront of advocacy, education, and regulatory engagement for the category.
In 2024, she founded CABA to unite industry leaders across the alcohol and intoxicating hemp beverage industries, creating a unified coalition to advance sensible regulation and policy for low-dose THC beverages. Through this work, she has become a central figure in guiding the conversation on responsible market development and regulatory frameworks nationwide.
Eberlein is a frequent speaker and educator, having presented on the THC beverage marketplace at premier stages including SXSW, Adweek NY, Benzinga Cannabis Capital Conference, BevNET Live, and the National Association of Convenience Stores Annual Conference. Beyond industry events, she has also advised legislators and regulators across the United States, providing the insights necessary to inform balanced policymaking and support the growth of this emerging category. Her leadership and influence have been widely recognized: in 2023, she was named to Marijuana Venture’s “40 Under 40,” and in 2024 she was honored as one of Benzinga’s “Top 20 Most Influential Women in Cannabis.”