2027 Annual Membership Forum

WSWA’s Chairman will open the Forum with a timely state-of-the-association address, followed by key governance business, including member voting on the new slate of Board of Directors nominees.

Featured speaker Daniel Lippman, White House and Washington reporter for POLITICO, will offer an insider’s view of the political dynamics shaping policy, politics and decision-making in Washington heading into the fall.

WSWA’s communications and policy teams will share how the association is elevating the wholesaler perspective in alcohol policy conversations nationwide as the industry faces shifting narratives, regulatory challenges and new marketplace pressures.

Explore how Masava helps beverage alcohol distributors address operational challenges by connecting fragmented systems and improving visibility across the organization. Learn how the platform leverages AI to reduce operational inefficiencies, support smarter resource allocation, and drive more profitable business decisions.

Join fellow Large Enterprise Council and Small Enterprise Council members for facilitated peer discussions on the issues affecting companies like yours, the ways WSWA can support members in addressing those challenges, and opportunities to strengthen engagement and maximize membership value. Each breakout will also include a vote to select the new council chair.

Connect with fellow members during an informal reception supporting WSWA-PAC and strengthening relationships across the wholesale tier.

WSWA’s Chairman will open the Forum with a timely state-of-the-association address, followed by key governance business, including member voting on the new slate of Board of Directors nominees.

Featured speaker Daniel Lippman, White House and Washington reporter for POLITICO, will offer an insider’s view of the political dynamics shaping policy, politics and decision-making in Washington heading into the fall.

WSWA’s President & CEO Francis Creighton will share a concise update on association priorities, recent progress and the work ahead for members and the wholesale tier.

Atwood Group will deliver an economic outlook and review WSWA’s investment portfolio performance, offering perspective on the financial conditions and market factors most relevant to the association.

AI capability is compounding faster than most leadership teams have priced in. Brooks Hamilton — drawing on two decades of AI-driven pricing and sales-effectiveness work with organizations like Home Depot Supply, METRO, Cargill, and UPS — cuts through the hype to show WSWA's board and ownership what's actually changing inside a three-tier business, then leaves them with a concrete, sequenced playbook: what to adopt first, and where the real returns are. Led by Brooks Hamilton, Founder & CEO of AI Strategy Advisors.