2024 Women's Leadership Council Conference

2024 Women's Leadership Council Conference

2024 Women's Leadership Council Conference

WSWA’s Women’s Leadership Council Conference Returns September 18-20 at The Intercontinental Hotel – The Wharf in Washington, DC!

This uniquely designed event connects current and future women leaders in the wholesale tier by providing networking opportunities, developing advanced leadership skills and business acumen, and equipping attendees with tools to elevate and empower them in their roles in the ever-changing marketplace within the beverage alcohol industry.

2023 WLC
The Warf DC

Who should attend? The WLC Conference is designed to educate, elevate and empower current and future women leaders in the wholesale tier.

Member Registration Rate: $750
Hotel Room Rate (per night): $399 + taxes per night
Please note you will be prompted to reserve your hotel accommodations in our room block when you register for this meeting. The hotel deadline is August 28.


Thursday, September 19, 2024

Registration Opens

Outside Algonquin


Seaport Room

WLC Philanthropic Event to Dress for Success

Speaker: Susan Kyles, Executive Director, Washington DC

Each year, WLC chooses a local charity to actively support during an organized activity to “give back” to the community and network with peers.  It is by far one of the highlights of coming together to make a difference at the conference.

Algonquin Room

WSWA Update

Algonquin Room

Reshaping the Industry from the Inside Out

Ever wonder just how much our industry has changed since COVID? How is the industry adapting to new business models and defining success in an evolving marketplace? Hear from Chief People Officer from United Distributors, Virginia Means as she leads a panel of exceptional women change agents who are altering, adapting, and excelling in our increasingly dynamic and complex marketplace.

Algonquin Room

Networking Reception

Algonquian Room

Small Group Dinners

Attendees will be divided into 3 small groups to enjoy dinner within walking distance of the hotel on Wharf. Connect with friends and get to know new peers across the industry!

The Wharf, Washington, D.C.
Friday, September 20, 2024

Sunrise Yoga

Marina Room

Networking Breakfast

Algonquian Room

Headshot Cafe

Have your headshots taken by a professional photographer! More information and signup to be shared with registered attendees.

Opening Remarks from WLC Chair Hillary Wirtz

Algonquian Room

Empower: A Fireside Chat with Author and Startup Investor Fran Hauser

Returning for the second year, we welcome back Fran Hauser, best-selling author, speaker, commentator, and podcast host. This year, Fran will walk us through her second book, Embrace the Work, Love Your Career: a guided workbook and session for realizing your career goals with clarity, intention, and confidence. 

Algonquian Room

Networking Break

Oyster Hall

Educate: Dale Stratton, SipSource Analyst

Hear from SipSource analyst and industry veteran Dale Stratton as he shares the latest data and trends in the wine and spirits marketplace. Do you know how to calculate brand velocity? Well, after this session you will! Dale will dive into an exclusive enhancement to SipSource — points of distribution — and take you step-by-step on how to make this calculation. Brand velocity is an important determination for wholesalers when making portfolio decisions in any market. 

Algonquian Room

Networking Lunch

Algonquian Room

Elevate: Poker Power

Founded in 2020, Poker Power aims to empower women with confidence and risk-taking skills by teaching them to play poker. Learning how to think, strategize, negotiate and take risks, like a winning poker player, translates to leadership skills that help women succeed from the classroom to the board room. An expert instructor will guide us through the basics, from hand strength to bet sizing, so we can confidently sit at the table like a boss. We will learn the ins and outs of the game, when to hold, and when to fold, all while having a blast. But it's not just about the game - the skills you'll learn in this program can be applied to your career and life. You'll develop strategic thinking, quick decision-making, and a competitive edge that will set you apart in any field. And the best part? You'll get to put your newfound knowledge into practice right away by playing with your fellow WLC attendees!

Algonquian Room

Celebratory Champagne Toast with Attendees, Staff and Sponsors!

Algonquian Room
More information coming soon!
Meetings and Conventions Contacts
Kari Langerman
Senior Vice President, Meetings and Events
Lisa Koenig
Senior Director, Meetings and Events
Catherine Ontko
Senior Coordinator, Meetings and Events