2024 Winter State Policy Conference

Kickstart your WSPC experience by engaging with state associations and member lobbyists in roundtable discussions covering the best strategies for success and possible responses for certain topics you may encounter during next year’s legislative session.  

Join the WSWA’s EVP of Strategic Communications & Marketing Michael Bilello and Morning Consult’s Caroline Bye as they dive into WSWA’s recent study measuring consumer experience purchasing alcohol through delivery platforms and tonline DTC vendors. Look beyond the data to hone key messaging that moves the needle with lawmakers and explore consumer sentiment data on issues such as online exploration, digital advertising, and more. This is your chance to ask questions and build a plan to apply these findings during the upcoming legislative session.

WSWA Staff will host a discussion on relevant litigation around the country with a particular focus recent developments involving Dormant Commerce Clause challenges to self-distribution and interstate retail shipping laws.  The session will also cover recent activities at the federal and state regulatory level including changes to trade practice and delivery requirements.  To wrap it up, join a high-level policy discussion on emerging issues including packaging sustainability and hemp-derived beverages. 

Whether it’s working with local media, building a social media campaign, or guerilla tactics the day before a vote – join WSWA’s communication’s team as they walk you through how to amplify your messaging in the digital age. Dive into ready-made social media toolkits, pre-drafted editorials on a variety of issues, and gain a primer on Search Engine Optimization (SEO) to make sure your message is heard by lawmakers and regulators.