Fran Hauser is passionate about leveling the playing field for women. She does this through her investing, writing, and speaking. Fran has invested in over 30 female-founded companies across consumer tech, CPG, media & publishing, and wellness. She is the best-selling author of The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate.
2023 Women's Leadership Council Conference
This uniquely designed event connects current and future women leaders in the wholesale tier by providing networking opportunities, developing advanced leadership skills and business acumen, and equipping attendees with tools to elevate and empower them in their roles in the ever-changing marketplace within the beverage alcohol industry.
Who should attend? The WLC Conference is designed to educate, elevate and empower current and future women leaders in the wholesale tier.
In 2002, Nancie founded Noetic Consultants, a marketing and leadership consultancy based in Bethesda, MD, specializing in consumer research, branding, training and executive coaching. Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott and Mayo Clinic.
Nancie wrote How Senior Marketers Scale the Heights in 2017 and just launched a new edition, available on Amazon starting November 9, 2022. In this book Nancie offers senior marketers a fresh take on maximizing their potential.
Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science AssessmentTM. She is an active member of Chief and Vistage and has served on various non-profit boards.
WLC Philanthropic Event to Benefit Active Minds
Each year, WLC chooses a local charity to actively support during an organized activity to “give back” to the community and network with peers. It is by far one of the highlights of coming together to make a difference at the conference.
This year, the WLC Advisory Board wanted to focus on supporting mental health awareness and education for young adults. Active Minds is dedicated to saving lives and to building stronger families and communities. Through education, research, advocacy, and a focus on young adults ages 14–25, Active Minds is opening up the conversation about mental health and creating lasting change in the way mental health is talked about, cared for, and valued in the United States.
Active Minds was founded by Alison Malmon when she was a junior at the University of Pennsylvania following the suicide of her older brother, and only sibling, Brian. Join us as we assemble 600 stress-less branded boxes/bags for you to donate to a local Active Minds Chapter and schools in the D.C. area.
For our new WLC attendees, WSWA 101 gives attendees an introduction and update on how WSWA supports you and your teams as the only national membership organization of wine and spirits distributors, including the associations advocacy efforts on federal, state, regulatory, and legal issues impacting the beverage alcohol industry.
Networking Strategies with Nancie McDonnell Ruder, Founder and CEO, Noetic Consultants
We know we need to network, yet don't spend enough time doing it and don't feel it’s hardworking when we do. Yet if we neglect it, our next great career opportunity or ability to be mentored may be out of reach because we have not taken the time to cultivate our people.
Nancie McDonnell Ruder, Founder and CEO, Noetic Consultants, has made networking a top priority for over twenty years and it is the fuel that feeds her marketing consultancy as well as her soul. In this presentation Nancie will note the key barriers and how to overcome them, as well as help attendees identify their networking goals and forge a strategy to achieve them. Her hands on and humorous style will enable all to understand how they can crack their network wide open and enjoy the fruits of this labor that can be done with authenticity, help and kindness.
Joint Networking Reception with The Forum Attendees
WSWA welcomes both the WLC Conference attendees as well as The Forum attendees for a joint networking reception.
Small Group Dinners
WLC Conference attendees will be divided into three small groups to enjoy dinner within walking distance of the hotel on The Wharf. Connect with friends and get to know new peers across the industry!
Have your headshots taken by a professional photographer! More information and signup to be shared with registered attendees.
Sponsor Exhibits Open
BACK BY POPULAR DEMAND! We have tabletop exhibits hosted by our sponsors. These exhibits will be available during the day on September 22nd. We encourage you to visit the sponsors, learn about their business and thank them for supporting the conference.
Opening Remarks from WLC Chair Hillary Wirtz
Know Your Power: A Fireside Chat with Author and Startup Investor Fran Hauser
WLC is pleased to welcome Fran Hauser as our keynote speaker. Fran is an author, keynote speaker and startup investor at the intersection of women’s empowerment, career fulfillment, and collective wellbeing. As a long-time media executive, Fran has always championed the power of content in shaping culture, educating the public, and driving awareness of important issues.
Join us as Laura DePasquale, MS, SVP Commercial Operations Artisanal Wines SGWS-Americas, interviews Fran about the wealth of time-tested strategies and hear how Fran deconstructs the negative perception of "niceness" that many women struggle with in the business world. Fran offers real advice to help smart, professional women take their career to the next level.
Attendees will receive a complimentary signed copy of her best-selling book The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate.
Be sure to stop by the sponsor exhibit and learn more about the companies who are making this event possible!
Standing in Your Power: Communicating to Strengthen Leadership Presence with Dan Parsons
Speaker: Dan Parsons, Facilitator, Presenter, Keynote Speaker & Executive Coach
There is a good reason presenting material can yield better results than just sending an e-mail. Presenting face to face allows for full expression and lets our audience see and hear our emotional commitment to our message. Something an email can't convey effectively. With so much at stake, it's critical our audience sees us as confident, professional and believable. People evaluate us not only by what we say, but how we say it and not just what we do, but how we do it. The most important part of our communication is how we present ourselves, not just our message. We are the message. In this 90 minute workshop we will explore and practice ideas to elevate, strengthen and empower ourselves as thought leaders within our industry.
Whether presenting to convince a CEO or executive team to make a change, motivating employees to take action, or addressing client’s concerns, our success depends upon our ability to build trust, credibility and respect by communicating the message with poise and confidence. Be prepared to get on your feet and practice presenting. This is not a sit and take notes lecture. All attendees will have the opportunity to practice presenting while being recorded. Bring your phone and enthusiasm to perfect your presentation!
It’s Going to Get Better: Current Trends and a Glimpse into 2024
We will hear from SipSource Analyst Dale Stratton on what is happening in the marketplace today, what OND could look like and even get 2024 forecasts to keep in mind. WSWA's SipSource is the beverage alcohol industry's only data source based on aggregated distributor depletion data. The latest verified data signals the most complete industry data set ever compiled, with 17 wholesalers representing more than 60% of the U.S. alcohol market by volume.
Demystifying LinkedIn: The Importance of an Electronic Continuation of Your Brand
As the founder and CEO of two companies, Mindy East now specializes in training and developing leaders and business owners in the areas of employment branding, human resources and marketing. Learn how to create a compelling employment brand!
Speaker: Mindy East, Founder & CEO, ETC Solutions Lime Rock Career Co. ETC Solutions
Celebratory Champagne Toast with Attendees, Staff and Sponsors!
WSWA allows for a limited number of sponsors to participate in this event which provides a valuable opportunity to connect with key decision-makers in the wholesale tier. Sponsors not only get the chance to build new relationships and source new business, but are also able to attend content-rich sessions alongside attendees.
We understand that unforeseen circumstances may require a cancellation. We will issue a 100% refund, less a $50 processing fee, until August 1st. A 50% refund will be given for cancellations occurring between August 2st through August 30th. Any cancellations after August 31st will not receive a refund.