WASHINGTON, D.C. - Wine & Spirits Wholesalers of America (WSWA) President and CEO Michelle Korsmo today announced an expansion of the organization’s communications team with the hiring of Christina Sartori as the senior manager of strategic communications. In her new role, Christina will be working closely with WSWA’s senior executive, the state and federal government affairs teams and members across the country to craft and distribute internal and external communications.
“WSWA is respected and effective advocating on behalf of American family-owned wholesalers – communication with our members and external stakeholders is key to that effort,” said Korsmo. “We’re excited to bring another experienced communicator on to the team.”
Prior to joining WSWA, Christina was an Account Supervisor at Crosby Volmer International Communications (CVIC), working across a variety of industries to develop and implement strategic communications for her clients in the trade association space. Before joining CVIC, she was an Account Executive with CounterPoint Strategies, providing counter-adversarial crisis communications for titans of industry, trade associations and financial institutions.
“I’m thrilled to be joining WSWA,” said Sartori. “I’m excited to dive in, start working with our members and help tell their stories.”
About Wine & Spirits Wholesalers of America
WSWA is the national trade association representing the distribution tier of the wine and spirits industry, dedicated to advancing the interests and independence of distributors and brokers of wine and spirits. Founded in 1943, WSWA has more than 380 member companies in 50 states and the District of Columbia, and its members distribute more than 80 percent of all wine and spirits sold at wholesale in the United States.