WSWA Announces Staff Promotions

Feb 15, 2018
Wine & Spirits Wholesalers of America President and CEO Craig Wolf today announced the internal promotions of six staff members across multiple departments.

Wine & Spirits Wholesalers of America President and CEO Craig Wolf today announced the internal promotions of six staff members across multiple departments.


Lisa Bockelman has been promoted to Senior Executive Assistant to the President and CEO. In addition to supporting the chief executive, Bockelman helps manage a variety of ongoing association projects and strategic initiatives benefitting WSWA members. Bockelman joined WSWA in 2014.


Arielle Broussard has been promoted to Manager, Federal Affairs. In this capacity, she assists with the management of WSWA-PAC, the Women’s Leadership Council, the association's annual legislative fly-in, and ongoing political branding initiatives. Broussard joined WSWA in 2016.


Katherine Brown has been promoted to Director, Finance and Administration. Brown joined WSWA in 2012 and now oversees project management, association operations, benefits and assists with finances and HR.


Heather Calio has been promoted to Senior Director, State Affairs. Calio joined WSWA in 2015 and is responsible for advancing issues important to wholesalers across the country at the state level by working with state advocacy associations and the WSWA Advisory Council to monitor state policy and regulations.


Emily Magram has been promoted to Manager, Communications and Membership. Magram started with WSWA in 2017 and is responsible for planning and executing campaigns and programs that support the association’s meetings and conventions team. She also oversees the WSWA Educational Foundation College Scholarship Program.


Catherine McDaniel Vice President, Federal Affairs, has taken on an additional role as Director of the WSWA Women's Leadership Council. McDaniel has been with WSWA since 2007 and has helped the Women’s Leadership Council quickly evolve in two short years, leading an Advisory Board of volunteers who connect monthly to execute its mission. WLC provides women wholesalers an opportunity to network with leaders, advance skill development and inspire peers across the industry.


“WSWA is a respected and influential voice for America’s family-owned wine and spirits distributors in Washington and across the country because of our talented and multifaceted staff. Nearly 40 percent of WSWA staff have been at the association for a decade or longer, bringing tremendous institutional knowledge and expertise to the organization. These promotions reflect the continued hard work of WSWA employees and our overall commitment to long-term success for our members,” WSWA President and CEO Craig Wolf said.


To read each staff member’s full biography or for additional information about the association visit:


WSWA is a national trade association representing the wholesale tier of the wine and spirits industry and is the voice for wholesalers in Congress, the administration, the courts, with the news media and in communities across America.  Founded in 1943, WSWA has 405 member companies in 50 states and the District of Columbia and its members distribute more than 80 percent of all wine and spirits sold at wholesale in the United States.