Access A New Distribution Playbook: Get to Market with WSWA Access's Latest Resource

WSWA Access Brand Representatives, Wholesaler Advisors, and WSWA’s SipSource Analysts launch the industry’s first craft, startup, and small production wine and spirits distribution playbook!

 

Recorded on Thursday, December 9.

ACCESS A NEW DISTRIBUTION PLAYBOOK

 

Get the scoop from successful craft brand owners and operators on best practices and tips that are leading to impressive growth both on- and off-premise. Proven craft brand distributors give insight on getting into the most competitive marketplace in the world, as well as what it takes to run a business in the current climate.

 

DOWNLOAD

 

ACCESS playbook

MEET THE PANELISTS

john

John Bilello

Sweet Amber Distilling

Danny Brager Headshot

Danny Brager

SipSource

kat

Kat Hantas

21 Seeds Tequila

Sara

Sara Harmelin

Allied Beverage Group

Drew

Drew Levinson

Breakthru Beverage Group

Ray

Ray Lombard

Southern Glazer’s Wine & Spirits, LLC

Rick

Rick Lopus

Great Lakes Wine & Spirits

Dale

Dale Stratton

SipSource

KEY TAKEAWAYS:

 

  • The Access Playbook will help to guide you through the process of finding a wholesaler partner and help you to maximize the value of your brand in the marketplace. Inside you’ll find tips, resources and best practices from top industry veterans.

  • The off-premise provides a great opportunity for craft, startup and small production brands to connect with new customers and compete with the biggest brands.

  • Local, licensed retailers are embracing e-commerce to digitally connect with consumers, with local licensed delivery bringing unprecedented convenience.

  • With social media, the smallest brand can outplay the largest brands.

  • The return of music festivals and similar entertainment events present great opportunity for craft and startup brands to engage new consumers.

  • Be sure to articulate your short- and long- term goals regarding the markets you want to get into. Demonstrate that you understand the regulatory environments there. You should also highlight how your production capacity will be scaled up as new markets are added. Be realistic on both sides — about the markets you think you can penetrate and your own ability to stock those markets with product.

  • Remember to highlight how the quality of your product compares to the other options your prospective customers might choose from.

  • Depending on your brand and target customer, you may want to use email, text messages, or both to keep people informed about events, partnerships, product launches, and other company news.

 

WSWA ACCESS
An initiative that features expert guidance, resources and best practices to help brands navigate industry challenges and identify opportunities to get to market.

CONTACTS:

 

  • Media Inqiuries: Send follow-up questions to Michael Bilello at michael@wswa.org

  • Interested in sponsoring a WSWA webinar? Contact Nicole Anderson at nicole@wswa.org

WEBINAR SPONSOR

BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 700 professionals in seven offices globally. The BrandMuscle Intelligent Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.

 

Amy Winck

Business Development Manager

Amy.Winck@BrandMuscle.com

205.583.6424