WSWA Access Case Study: 21 Seeds Tequila

Dec 09, 2020

Q: Can you tell us a little about your brand story?

A: 21 Seeds is an award-winning, all-natural, real fruit-infused tequila founded by 3 women looking to make a tequila that was as drinkable as a glass of wine. 21Seeds is made with gluten free ingredients and perfect for delicious, low-cal cocktails that are easy for the at home mixologist. As Oprah Magazine said, “It’s delicious. You’re welcome, America!"


Q: Looking back, what are some of the major milestones to your success?

A: 21Seeds launched in 2019, and by Q3 2020 had signed distribution deals that would ensure national distribution by 2021.  In 2020, the brand has achieved nearly 600% growth vs 2019, and is projecting  250% growth in 2021 vs 2020. 


Q: Was there a specific tipping point in your brand story?

A: Alignment with the right distributors is essential to success, and partners like Allied and SGWS have been instrumental in our growth.  Distribution, coupled with a clear focus on a target consumer and the marketing to reach that consumer, have driven the brand’s success. 


Q: Where are you distributed today?

A: Active now: AZ, CA, CO, CT, DE, FL, GA, HI, IL, ID, KS, KY, MA, MI, MN, MO, NV, NJ, NY, NC, PA, TN, TX, WA, WI. Rolling out January: AK, AR, LA, MD, NE, NM, ND, OK, SC, SD


Q: Looking back, what were/are some key partnerships to your success?

A:  Allied, SGWS, CDI, Badger, Standard Beverage, Horizon, Best Brands