WASHINGTON, D.C., JAN. 29, 2026 – Wine & Spirits Wholesalers of America (WSWA) is proud to announce the Grey Goose Vodka iconic Honey Deuce®, US Open Signature Cocktail as the recipient of the Moment Maker Award, a new honor recognizing a supplier brand that has gone beyond the glass to create a lasting cultural phenomenon.
The Moment Maker Award celebrates more than excellence in brand building. It honors experiences so powerful they spark conversation, inspire rituals, and become moments people remember, share, and return to year after year. This year’s inaugural recipient exemplifies that impact: The Honey Deuce® US Open Signature Cocktail that has become synonymous with the US Open and is one of the most recognizable signature serves in modern cocktail culture.
The award will be presented live at WSWA’s Access LIVE on Monday, February 2 at 4:30 p.m. PT, recognizing Grey Goose Vodka for transforming a single cocktail into a global symbol of celebration, sport, and summer tradition.
“The Moment Maker Award reflects the perfect execution of innovating to meet customers where they are,” said Francis Creighton, WSWA President and CEO. “The Honey Deuce® US Open signature cocktail isn’t just a great cocktail — it’s a blueprint for how brands can create emotional connection, drive on-premise demand, and become part of a consumer’s annual ritual. It shows what’s possible when innovation, patience and partnership come together, and it raises the bar for all of us. The perfect drink at the perfect time!”
The signature cocktail of the US Open was originally introduced at the 2008 US Open, and the Honey Deuce® has evolved into a viral sensation and a fan ritual, seamlessly blending premium spirits, experiential marketing, and cultural relevance. Through strategic partnerships, on-premise innovation, and organic social amplification, Grey Goose turned the Honey Deuce® into a defining moment that continues to shape consumer expectations across the wine and spirits industry—and generates millions in on-premise sales during the US Open.
To mark the occasion, Access LIVE attendees will have the opportunity to enjoy the Honey Deuce® signature cocktail at Celebrate LIVE, the opening night reception— a special moment for guests to experience the cocktail outside of the US Open.
About WSWA’s Access LIVE
WSWA's Access LIVE is the largest U.S. event uniting all tiers of the beverage alcohol industry. Featuring buy-sell engagements, high-level information panels, wine and spirits competitions, and C-suite-level networking, this event has been a premier destination for beverage alcohol wholesalers, suppliers and now retailers since its inception in 1943. To learn more, please visit accesslive.wswa.org or connect with us across our social platforms on LinkedIn, Facebook, X, Instagram and YouTube or follow us at #AccessLIVE26.
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