December 1933

21st Amendment Ratified, Prohibition Ended


December 5, 2017 marks 84 years since the United States ratified the 21st Amendment to the U.S. Constitution and paved the way for the modern three-tier beverage alcohol system.

Former Governor Bill Richardson Added to WSWA Convention Speaker Lineup


Washington, D.C.—The Wine & Spirits Wholesalers of America (WSWA) has added Bill Richardson, former Governor of New Mexico, to its lineup of keynote speakers at the WSWA 68th Annual Convention & Exposition. An awards program and after party hosted by Maxim, Skyy Spirits and WSWA have also been added to the convention program. The event will be held at the Grande Lakes Orlando Resort in Orlando, April 10-13, 2011.
As former U.S. Ambassador to the United Nations and Secretary of the U.S. Department of Energy, Richardson is uniquely positioned to speak about the rising cost of fuel and its tie with the unrest in the Middle East. Richardson served two terms as Governor of New Mexico, and also served for 15 years in northern New Mexico representing the 3rd congressional district. Richardson will speak during the closing General Business Session on Tuesday, April 12.
The Beverage Information Group will present its “Growth Brand Awards” on Monday, April 11. The four categories of Growth Brands are designed to recognize the wine and spirits brands demonstrating notable growth in a meaningful way. These awards are intended to help retailers, restaurateurs and the industry at large discern the existing and emerging trends and tap into the opportunities:
• Fast Track Brands
Criteria: The brand must have exceeded 100,000 9-liter cases in 2010, with double-digit growth over each of the past four years. All brands must be at least five years of age.
• Rising Stars
Criteria: The brand must be less than five full years of age, and must have exhibited notable growth over the past few years.
• Established Growth Brands
Criteria: The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years.
• Comeback Brands
Criteria: Recognizes brands of significant volume that saw a sales decline in 2009, but which rebounded in 2010. This increase, however, must have resulted in total sales that are at least equal to or greater than the 2008 sales total.
An exclusive after party has been added to the convention schedule for Sunday night hosted by 2008 Hometown Hottie Winner, April Rose. “A Night with Maxim: Celebrating WSWA,” sponsored by Maxim, Skyy Spirits and WSWA, will feature Skyy Spirits’ hottest brands, from its extensive collection of vodkas, whiskies, tequilas, rums and cordials, including their latest additions:  All Natural SKYY Infusions® Dragon Fruit and SKYY Infusions® Blood Orange.
The event is for registered convention attendees only. Must be 21 to attend.
About Maxim:
Maxim is the global multimedia lifestyle brand for young men reaching more than 12.5 million readers each month with the print edition of Maxim and more than 3 million unique visitors to its family of websites. Maxim magazine is published in 24 countries and distributed in 52 territories worldwide. Maxim Ventures, the integrated media and marketing services division, develops integrated marketing programs designed to interact with men at every significant lifestyle point:  mobile, digital, social, large-scale events, retail promotion, experiential, database, TV and film.
About Skyy Spirits, LLC:
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at,, Twitter: @SkyySpirits and Please enjoy Skyy Spirits brands responsibly and in moderation.

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