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December 1933

21st Amendment Ratified, Prohibition Ended

 

December 5, 2017 marks 84 years since the United States ratified the 21st Amendment to the U.S. Constitution and paved the way for the modern three-tier beverage alcohol system.

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Overview

All tiers of the beverage alcohol have a vested interest and a commitment to keeping alcohol out of the hands of underage drinkers. To meet this challenge, industry leaders from the retail, supplier and wholesale sectors have joined together to re-launch a campaign created several years ago by the Federal Trade Commission, the nation’s consumer watchdog organization.

The “We Don’t Serve Teens…And You Shouldn’t Either” campaign is a WSWA Board of Directors approved program designed to demonstrate wine and spirits wholesalers’ commitment to the responsible distribution of alcohol while at the same time highlighting the important role wholesalers play in the distribution of those products. WSWA works closely with the Distilled Spirits Council of the United States, the American Beverage Licensees, and the FTC in order to make this campaign a success.

Background Information

The latest government research shows the vast majority of underage drinkers—91.3 %--do not purchase alcohol. Rather, they obtain their alcohol from “social” sources—parents of other teens, older siblings, and other relatives and friends.

Teen drinking is down today from levels during prior years—but the current numbers are still a problem that must be addressed.

As part of a joint industry effort, WSWA is facilitating the “We Don’t Serve Teens…And You Shouldn’t Either” campaign to help call attention to this important issue and help keep alcohol out of the hands of underage drinkers while educating parents and other stakeholders about the dangers of alcohol and minors.

For additional information on this initiative, visit www.dontserveteens.gov. To see examples from the most recent campaign, click here and here.

Examples of marketing materials are available in both English and Spanish.